Sonakshi Sinha is the new face of D'damas

Seems like Sonakshi Sinha has a strong connection with the word ‘D.’ The ‘D’abangg star has added one more endorsement brand to her kitty - D’damas.

Sonakshi has replaced Preity Zinta as the brand ambassador of the jewellery brand. “Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. She has the charisma, grace, beauty and the attitude that goes perfectly with the brand image,” R.K. Menon, COO, D'damas Jewellery India Pvt Ltd, is quoted as saying by a website.

Sonakshi is already associated with brands like - Dyna Soap, Colgate toothpaste and Provogue's women wear. Then what makes D’damas special? Sonakshi said: “I connect with D'Damas because I personally live each moment to the fullest and believe in celebrating life. D'Damas adds celebration to both ordinary and even the everyday special occasions.”

Recently, on the sets of her upcoming film Joker, the Sinha gal lost jewellery worth rupees 25 lakhs. Well, now we guess she has the right to officially ask D’Damas to give her as much jewellery as she needs! Just joking, Sonakshi!